Phone Number of
ELF Cosmetics is
+1 (212)239-1580 .
e.l.f. Cosmetics (E.L.F.) is a cosmetics brand that focuses on affordable, high-quality products, particularly for the eyes, lips, and face. They are known for being a digitally-native, direct-to-consumer brand, with a strong emphasis on digital customer experience and personalization. e.l.f. is also 100% vegan and cruelty-free.
Here's a more detailed look at what e.l.f. Cosmetics is about:
Key Features:
Affordable Beauty:
e.l.f. is committed to making prestige-quality products accessible to everyone, with a focus on price points that are budget-friendly.
Digital-First Approach:
The brand emphasizes digital marketing and customer experience, leveraging online channels for sales and engagement.
Vegan and Cruelty-Free:
e.l.f. is committed to using vegan ingredients and does not test on animals.
Personalized Experiences:
e.l.f. uses data and technology to tailor product recommendations and marketing messages to individual customer preferences.
Customer-Centric:
The brand places its customers at the heart of all product and marketing decisions, aiming to create a strong connection with its audience.
Inclusive and Accessible Beauty:
e.l.f. strives to create a culture that embraces all individuals and encourages them to express their true selves.
History and Evolution:
Founded in 2004 by Scott Vincent Borba, e.l.f. initially launched as an online-exclusive brand with a focus on affordable makeup.
The brand has grown significantly, expanding its product line and distribution channels while maintaining its commitment to affordability and quality.
In 2019, e.l.f. made a strategic decision to close all brick-and-mortar stores and invest exclusively in the digital space, a move that has proven successful during the pandemic.
Marketing and Customer Engagement:
e.l.f. uses a variety of digital marketing techniques, including social media, influencer marketing, and personalized email campaigns.
The brand also actively engages with its customers online, using social media platforms like TikTok to create viral campaigns and foster community.
e.l.f. is known for its catchy original songs that are popular on TikTok, encouraging users to create content and share their experiences with the brand.
Examples of Products:
Eyeliners, Lashes, Lipsticks and lip glosses, Foundation, Concealer, Blush, Highlighter, Eyeshadow, Primer, Brush Sets, Masks, and Skincare.
e.l.f. Cosmetics has become a popular and successful brand by focusing on affordable, high-quality products, a strong digital presence, and a commitment to inclusivity and ethical practices.
Current Position
e.l.f. Beauty currently holds a strong position in the cosmetics market, demonstrating significant growth and profitability. It is the top brand in units across U.S. cosmetics. The company recently acquired rhode, a fast-growing skincare and beauty brand.
Here's a more detailed look at their current position:
Financial Performance:
Robust Liquidity:
e.l.f. Beauty ended the fiscal year with a strong cash position of $149 million.
Increased Free Cash Flow:
The company generated approximately $115 million in free cash flow for fiscal year 2025, a significant increase from the previous year.
Industry-Leading Growth:
e.l.f. Beauty achieved industry-leading growth, with a net sales increase of 28% for the year.
Market Position:
Top Brand in Units: e.l.f. Beauty is the number one brand in units across U.S. cosmetics.
Second in Dollar Share: They are also the second-highest brand in dollar share.
Teen Appeal: e.l.f. is a highly favored brand among teens, holding 38% of the vertical in the teen cosmetics market.
Strategic Moves:
Acquisition of Rhode:
The acquisition of Hailey Bieber's rhode brand is a significant strategic move, aimed at expanding their skincare and lifestyle beauty offerings.
Global Expansion:
e.l.f. Beauty is focused on expanding its business internationally and making share gains in the US.
Targeted Marketing:
They have successfully leveraged marketing strategies, including social media campaigns and collaborations, to resonate with Gen Z and other key demographics.
ELF Cosmetics Address
The address of ELF Cosmetics is 570 10th Street, Oakland, CA 94607, USA.
ELF Cosmetics Email Address
The email address of ELF Cosmetics is
info@elfbeauty.com.
ELF Cosmetics Website
The Website of ELF Cosmetics is
www.elfbeauty.com.
ELF Cosmetics contact person
The contact person of ELF Cosmetics is Support Team.
ELF Cosmetics Customer Support Service Phone Number
The customer support phone number of ELF Cosmetics is
+1 (212)239-1580 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
ELF Cosmetics Service Center and
ELF Cosmetics customer service phone number is given below. The
helpline of ELF Cosmetics customer service phone number may or may not be
toll free.
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